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Our Creative Team.

We prioritize supporting others, embracing ongoing improvement, and take intentional action to achieve our goals. 

Ryan Maag

Director of Performance, Events and Audience Engagement

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PRO: Creative Mastermind.

CON: He has mastered the art of overreaction.

 

A born performer with roots in dance, theater, and stage productions, he honed his craft with studies in music, entertainment, and business from Temple Univ., Drexel Univ., and NYU.

His career has spanned global stages, performing alongside A-list artists before transitioning into choreography and staging production. As the founder of a choreography company, his work has ranged from intimate theater productions to the Olympic ceremonies.

An accomplished dancer, vocalist, and actor, he now empowers artists in career advancement, brand development, and audience engagement, shaping performances that leave a lasting impact.

Austin Bayles

Associate Director of Performance, Events and Audience Engagement
 

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PRO: Attention to detail is unlike any other. 

CON: Will eat breakfast food anytime of day.

 

Born and raised in Texas, he honed his craft on national championship stages while studying at Navarro College and Texas Tech University. His journey took a pivotal turn with his appearance on the NETFLIX original series “CHEER”, making him a household name with a story that resonates worldwide.

Now a key member of the TSP Creative team, he has grown from assistant to leading artist advisor, bringing a sharp eye for detail and deep expertise in live show production, stage assistance, and run-of-show development. His production background shapes his artistic vision, making him an invaluable force behind the scenes.

Allen Clark

Director of Visual Capture

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PRO: Has "Shot" (photographed) Presidents.

CON: Don't get him started on the moon landing. 

For over 30 years, Allen has been capturing the world through his lens—turning moments into masterpieces and, as he puts it, “glorified stalking” into an art form. Based in Nashville but with a passport well-worn from adventure, his career has taken him from presidential portraits to rock stars in their element, from Hollywood elites to the legends of sports and fashion.

His work has graced the pages of Rolling Stone, Time, Wired, People, Mojo, The Hindu, Discovery Magazine, and The Telegraph, showcasing a portfolio as diverse as his subjects. He has photographed two U.S. Presidents, two British Knights, Miss America, and a constellation of musicians, actors, writers, politicians, and cultural icons.

From President George H.W. Bush to Nicole Kidman, from Sir Elton John to Justin Timberlake, from the NFL to 20th Century Fox—Allen has been the creative force behind some of the most striking and storied images in modern media.

Now, he brings his unparalleled talent exclusively to our team, offering our artists, events, and brands access to world-class photography, film, and marketing visuals that captivate and inspire.

Dawn Walters

Associate Director of Visual Capture
Specialist in Image Direction

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PRO: Caring and Loving to all. "Team Mom" 

CON: Refuses to throw away cassette tapes.

 

A Lexington native with 15 years of leadership as the Kentucky Dance Team head coach, she now brings her expertise to TSP Creative. A seasoned choreographer and director, she has shaped performances across the globe—featured in Japan, China, Mexico, Australia, Canada, and the U.S.

Her keen eye for movement, styling, and visual storytelling has influenced multiple music video productions, guiding choreography, camera work, and costuming. Her passion for performer image and aesthetics extends into photography, with her event work featured in People Magazine.

Our Advising Team.

We specialize in delivering strategic insights, driving innovative solutions, and guiding TSP towards sustainable growth.

Simon Lythgoe

Company Advisor 
Artist and Product Sync

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Simon Lythgoe is an Emmy-nominated Show-runner, Executive Producer, and President of Legacy Productions, with an impressive career spanning "American Idol", "So You Think You Can Dance", and "Disney’s Fairy Tale Weddings". His work has earned multiple accolades, including a People’s Choice Award and two Telly Awards. Beginning his journey in British theater before transitioning into global television, Lythgoe has collaborated with Prince, Stevie Wonder, Keith Urban, and Simon Cowell, among others. With expertise in reality competition, game shows, and entertainment formats, he has developed and produced shows for FOX, NBC, CMT, and Netflix, including the Number 1 feature film "Meet Me Next Christmas." A sought-after industry speaker, Lythgoe continues to shape the future of entertainment with innovation and creative vision.

Sooner Rae Routhier

Company Advisor
Live Show Production, Lighting and Set Design

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Sooner Routhier is a multi-award-winning designer, recognized with 2 Parnelli Awards, Live Design Achievement, and multiple Top Dog Awards for her groundbreaking work in lighting, production, and show design. Her creative vision has shaped unforgettable performances for Coldplay, The Weeknd, Panic! at the Disco, KISS, Imagine Dragons, Rihanna, Jay-Z, and more, seen on major platforms like The AMA’s, The Billboard Music Awards, The Ellen Show, and The Voice. A trailblazer in the industry, she co-founded SRae Productions, bringing to life iconic productions like HBO & Live Nation’s Game of Thrones – Live Concert Experience. Now leading Sooner Rae Creative, she continues to push the boundaries of entertainment design, crafting immersive, world-class performances that captivate audiences globally.

Blake McDaniel

Company Advisor
Talent Agent

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Blake McDaniel is a multi-award-winning producer, manager, and agent based in Nashville, TN. A University of North Alabama graduate with a BA in Music Business and an MBA in Management and Marketing, he has worked as an agent at Creative Artists Agency (CAA), representing an impressive roster including ALABAMA, Jencarlos Canela, Lauren Alaina, RUN DMC, and Jerry Lee Lewis, while also working on behalf of industry legends such as Bob Dylan, Tim McGraw, Willie Nelson, and Carrie Underwood. An influential member of the Country Music Association and the Academy of Country Music, he also serves on multiple boards, including the Nashville Association of Talent Directors and the Nashville Mayor’s PENCIL Foundation. Passionate about giving back, Blake is actively involved in St. Jude’s Hospital, Second Harvest Food Bank, and the Leukemia & Lymphoma Society, making an impact both in entertainment and philanthropy.

Scott Welch

Company Advisory
Business Management

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Scott Welch is a renowned artist manager and music industry executive, having guided the careers of multi-platinum artists including Alanis Morissette, LeAnn Rimes, Steve Perry, and Paula Abdul, with a collective 75+ million albums sold worldwide. Beyond artist management, he has been a key force in music technology, playing a pivotal role in MP3.com’s historic $370 million IPO and advising the launch of StubHub. Currently, he consults for Soundstripe and Single Music while serving on the Board of Directors for Musicians On Call, bringing music to patients in healthcare facilities. With a deep impact across music, tech, and philanthropy, Welch continues to shape the industry's future.

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